Since it was founded in 1925, Rohde AG has been
specializing in the treatment of surfaces. In 1934,
galvanic silver-plating became part of the range of
services and the first brooches and tea carts were
refined. The company continued to develop over the
following years.
 But
in order to not be too dependent on surface treatments,
a second mainstay was searched for. Since 1978, the
company has therefore also produced industrial handles
at the company site in Nörten-Hardenberg. As it turned
out, that was the right decision.
At the moment Rohde AG employs 110 staff members and the
handles are distributed in Germany and by 28 partner
companies worldwide.
“The production and surface treatment of industrial handles provide us with
great flexibility", explains Carsten Hennig from the
company management of Rohde AG. "This also makes it
possible for us to deliver small quantities of items
with different kinds of surface refinements, depending
on the customer’s request.”
Investment in the future
Over time, the company management of Rohde AG paid
increasing attention to the idea of making the drawings
and design data of the industrial handles available as
an online CAD catalog. For one thing, the requests by
existing customers would be able to be serviced more
quickly, and for another, Carsten Hennig sees this as an
investment in the future.
“With an online catalog we want to be able to offer designers, developers and
also students the possibility of using our CAD data for
their projects. Especially the students require enough
material to be able to experiment with the different
software solutions. After all, today’s student is
tomorrow’s designer, and then it’s good if he has
already heard the name Rohde and come in contact with
our products.”
 For
the state-certified technician and business school
graduate, the online CAD catalog is therefore primarily
a marketing instrument, which he expects to have great
success in the long term. The Rohde company had special
requirements for the implementation of the catalog. Here
the design of industrial handles, which is highly valued
at Rohde AG, was the center piece.
After a longer selection process, the company finally
assigned TraceParts to the project. “At TraceParts we
had the feeling that we’re being understood from the
very beginning”, is how Hennig substantiates the
decision.
Its good reputation and international activities were
also positive factors in selecting the Amberg company,
which has been part of the French Trace Software Group
since 1989. With more than 100 million 3D CAD models and
2D drawings, TraceParts is one of the largest providers
of construction element libraries worldwide.
“In TraceParts I’m also seeing a partner with whom we can establish Rohde AG
as an international brand even more strongly. To be
represented here as a company with parts lists is very
important to us”, Hennig says about the partnership.
The point that TraceParts is very well-known among
students and used frequently is also a decisive
criterion for the Rohde AG company management in terms
of supporting the company's intentions.
A simple solution with a major effect
The collaboration included the creation of the CAD files
and their publication through tracepartsonline.net. In
addition, the catalog on the Rohde AG website would be
integrated. The depiction of the handle designs was a
particular crunch point.
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Christian Baumgartner, managing director of TraceParts
GmbH, says this about these challenges: “The handles
did not only have to fit perfectly in terms of their
dimensions but also had to be visually appealing. In the
beginning it wasn’t easy to reconcile everything. But
thanks to our well-educated employees, we were finally
able to fulfill the request of our customer.”
During the integration into the Rohde AG website,
special attention was paid to the customer requirements.
In contrast to most other solutions, the work with Rohde
did not involve TraceParts GUI. The primary reason for
this was that the company did not want to create any
links to competitors through their own home page.
“Of course we know that TraceParts creates libraries for many companies,
including some with equivalent products. That’s what
distinguishes the company, after all. For that reason we
requested a solution where the customer remained on our
website”, Hennig says.
If the customer now accesses the website and is
interested in a handle, he will have all of the
information about it presented to him. There is even a
PDF file that can be printed out. Now he can choose in
which size, shape and surface he would like the handle
and request the corresponding CAD files. For this he
only has to enter his email address and the required CAD
format.
TraceParts has prepared the files for the most common
systems, such as Autodesk Inventor, CATIA, Parasolid,
Solid Edge, SolidWorks, in 2D as well as 3D.
“The request for the CAD file is handled in the background, ‘on the fly’.
This means that the data for the selected product are
generated on our server and the user receives them per
email. That way the request remains in the ‘look and
feel’ of the Rohde website and for the user it means the
slightest amount of time spent entering the information”,
explains Christian Baumgartner of TraceParts. Both
companies are very satisfied with this solution.
Carsten Hennig was especially impressed by the quick and
professional implementation of his requirements.
“I'm very happy with the result. At first I had concerns
about whether the handles could be depicted in a
visually appealing way, but TraceParts did an excellent
job and advised and supported us very well at all times.
TraceParts always had a handle on everything”,
Hennig says.
Rohde AG would like to continue working with TraceParts
in the future and immediately make new products
available for the catalog. The company would also like
to have TraceParts prepare other products from
additional areas. “It is our goal to always provide
the greatest advantage to our customer. It makes us very
happy if he is pleased by our work and we can continue
to cooperate in the future”, Christian Baumgartner
explains.
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