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3 reasons why technical data and 3D CAD models from your suppliers should be central to your inbound marketing strategy…


Most of the technical parts that you promote probably need to be “designed in” before being ordered. Influencing the CAD designer (influencer) to reach the final decision maker is paramount!


In fact, design engineers will look for alternate suppliers if they cannot find the right technical spec and 3D CAD models on a vendor’s site.



Every time a 3D CAD model is downloaded, you capture the full contact details of the design engineer that you can follow through. 3D product marketing is all about generating leads that result in RFQs as quickly as possible.


Offering supplier-certified 3D CAD models and 2D drawings on your site via a registration process generates better qualified leads at low cost while reducing wasted resources on RFQs that are not a good fit for your business.



In addition to pricing and lead time, giving reliable technical information on your site really helps designers cut down on specification errors in BOMs.


Offering them 3D CAD models with a 3D viewer will shorten their time to market and enable you to engage with new prospects while increasing customers’ loyalty.


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Success Story: RS Components

What better way to foster RS Components customer loyalty?

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They have integrated 3D CAD models on their websites