With several thousands of machines installed, Objet is one of the world leaders in 3D printing, a fast-growing technology for producing prototypes by additive manufacturing. Objet Ltd is headquartered in Israel, with offices in the United States, Europe, Asia, Australia, Japan and Mexico. The company also draws strength from a global distribution network.
The Objet 3D printer range (Eden and Connex, and desktop printers Objet24 and Objet30 Pro) cover a broad spectrum of requirements in terms of precision, effective volume and range of materials (107 available combinations). Objet's printers produce accurate, fine and detailed parts. These assets mean that Objet printers are in demand for design validation applications and functional testing, as well as jobbing and small production batches. Objet printers are used in a wide variety of sectors, from the manufacturing industry through to medicine, fashion, architecture, archaeology and education.
Reaching out to designers
Since 2010, Objet has been using the e-marketing services of TraceParts, the brains behind the 3D component library (TracePartsOnline.net) used by designers and engineers around the world.
Eric Bredin, European Marketing Director for German subsidiary Objet GmbH, explains: "In the manufacturing industry, there is the potential for purchasing a 3D printer when a physical prototype may be required to validate the design. That means that we need to find, inform and convince designers and their department. Furthermore, CAD underlies rapid prototyping processes, since 3D printing requires a virtual model. Reaching out to TraceParts users seemed to be a good idea and experience has shown that we were right."
A "highly effective" marketing tool
Objet had several requirements - spread the word about its product range, company and distribution network, and raise awareness of the new materials. The company was looking to generate sales opportunities, while increasing brand awareness and boosting traffic to its websites.
Objet regularly uses email campaigns targeting TraceParts users in France, Germany, England, Spain and the United States.
"We are delighted with the feedback," adds Eric Bredin. "Our campaigns are fully achieving their objectives of informing potential users and promoting our products, with a fast and direct approach to our target group. This method of communication gives an almost instant way of measuring results. In addition to the relevance of the target group, we have seen that the information used to filter the emails sent is constantly updated. It would be much harder and more expensive to address the different sectors of industry with a vertical marketing campaign."
Like Objet, a number of companies in the mechanical industry and CADAM sector have placed their trust in TraceParts to promote their products and services through email marketing and banner campaigns.
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Objet : objet.com
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